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Project Detail
Client Aims:
From a visual perspective it was important that the new website complimented the rest of NUCA's marketing material and provided end users with a seamless and consistent brand experience. The client also needed a robust platform that was well supported, flexible, and scalable to meet their ongoing requirements.
In short, the site had to perform across a number of key criteria:
- Compliment the new NUCA brand
- Work as an acquisition tool for both UK and international students
- Be flexible enough to grow with the organisation
- Perform well in natural search
- Be easily administered by multiple users
Our Approach:
Following a detailed review of the NUCA's requirements we decided to develop the website using the Joomla 1.5 (open source) content management system. To ensure a smooth, cost effective, expedient delivery, we made full use of the extensive range of modules that form a large part of the Joomla CMS - some of which we customised and extended to better suit NUCA's requirements.
We created a set of standards-compliant, accessible Joomla templates and applied these to a modular layout which allows NUCA to add new pages and alter the content and layout of any page from the robust admin interface.
We also provided a prospectus download tool, allowing users to retrieve a PDF of the prospectus tailored to their specific interests. To showcase a range of students' latest work we extended a Joomla image gallery plug-in with video playback, which also served to present NUCA's facilities and city location in an enjoyable and intuitive way.
The result is an eye-catching, user friendly platform that showcases the University and all it has to offer to full effect.
Results:
NUCA's Marketing Manager David Girling said: "We asked Soak to build a 100% content managed site using 3rd party PHP software working with templates designed by our branding agency, hat-trick design. We have been extremely impressed with their professionalism, advice and attention to detail. They have delivered the project on time and to budget in a very short timescale. We have subsequently appointed them for online marketing support and look forward to working with them in the future."
