An exciting new communications platform set to revolutionise the way businesses and organisations connect with each other and their customers.

Overview

Entrepreneur businessman Andy Fisher was looking for a digital agency to help with an idea for a new web platform that would enable businesses, organisations and charities to broadcast messages directly to their target audience using a simple/intuitive web based interface.

After a series of discussions, Soak secured the project by producing a detailed digital strategy that expanded on the original concept, and demonstrated how Andy's idea could be turned into reality using a range of technologies, applications and online marketing channels.

Objectives / Approach

Designed to be more succinct and palatable than traditional communication channels, like post or emails, and more tailored than social media platforms, ipatter provides businesses, organisations and charities with a simple online mechanism that allows them to post messages directly to their target audience (or followers).

Our approach encompassed a broad range of activity including:

• Branding and Design
• Monetisation strategy
• Functional specification
• Site & System architecture
• Technical development
• Launch/Ongoing Marketing Strategy

Results

Following a soft launch in May 2010 supported by local press and radio advertising ipatter continues to go from strength to strength and has already attracted several hundred businesses that are using the system on a daily basis.

Continued testing and ongoing refinements continue to improve usability. With mobile and desktop applications on the horizon, Phase 2 of ipatter is well underway, setting the path towards national and ultimately global roll-out.

Testimonial

Andy Fisher, Founder and Managing Director at ipatter.com said:
"Working with great partners can often be the key to success. Enthusiasm, professionalism, great ideas and attention to detail are the key attributes I was looking for in choosing a Digital Agency for our new business ipatter.com. The search came to an abrupt end when we met with Soak and it was clear right from the start that they more than ticked all these boxes. Soak took the time to really understand the ipatter concept and went on to produce a website far beyond our original expectations. Recommending Soak to others is now something I do on an almost daily basis".