Instilling confidence in existing and new affiliates through a consistent brand message helped Hoseasons maximise retention and increase sign up rates.

Overview

Hoseasons, the UK's leading self-catering holiday specialist, asked us to produce a new custom built platform that would allow them to conduct business with their large affiliate network more effectively.

We worked closely with the client to develop a strategic solution developed around their internal workflow/processes and existing technologies.

Objectives/Approach

Hoseasons were keen to offer their affiliates a consistent brand experience while also improving the overall user experience of their affiliate portal.

The new platform needed to perform for both the client and their affiliates on multiple levels:

• Increase affiliate acquisition and retention
• Allow Hoseasons to broadcast important messages effectively and easily
• Provide secure account access and reporting for both parties
• Interface seamlessly with existing Direct Track software
• Deliver and distribute the latest updates and creative at the touch of a button

Results

• Affiliate sales increased by 100%
• Significantly reduced administration time and costs
• Improved reporting
• Consistent and compliant use of marketing collateral
• Improved 'two way' communications.

Testimonial

Hoseasons Online Marketing Manager James Reeve comments:
"Hoseasons in-house Affiliate program represents a massive part of our online business. In order to develop our existing program and attract new high profile affiliates we required a user interface which was market leading in terms of design, information and reporting. Soak delivered a slick design and architecture providing our Affiliates with the tools and support they need to help us drive the business forward. In 2009 we have seen our Affiliate sales increase by more than 100% year on year"