Online Marketing

Having a good website is just the start.
A good online marketing strategy can raise awareness,
build your brand and boost sales.

Online Video

We produce and execute cost effective online marketing campaigns that target your audience across multiple media channels. Our in-house experts closely monitor and analyse all activity and provide meaningful, useful reports that keep you informed throughout the campaign and beyond.

Launched just a few years ago, YouTube is now one of the most popular sites on the internet and hosts upwards of 80m video clips watched millions of times each day. Newspapers and magazines are using video as an integral part of their online editorial and retailers are using online video for product demos and reviews.

Online video combines the power of moving pictures with the targeted precision on online advertising.

High Quality Production

We offer the highest standards of creativity and production. We listen to what you've got to say and want you want to achieve. Our goal is to deliver online video that captivates and engages your audience and provides you with the best possible ROI.

Our online video services include:

  • Corporate Communication Videos
  • Customer Testimonials
  • Sales & Promotions
  • Web Commercials
  • E-learning & Training Videos
  • Online Product Demos
  • Interactive Property Tours

If you are looking for a company that can provide cost effective online video production using the latest HD technologies and flash player integration we'd love to hear from you.

Email Marketing

Effective messaging is critical for any business. Now more than ever, e-mail is playing a pivotal role in modern communication strategies.

Email communication is proven to be extremely effective for both customer retention and acquisition. We provide our clients with highly targeted campaigns, robust development and state-of-the-art tracking.

Our rigorous testing ensures that your email will look the same no matter what email client or computer is used to view it.

Nothing can be taken for granted in today's spam-polluted email networks, with increasingly strict rules set down by the major service providers. To make sure every shot hits its target, we regularly maintain our servers, check blacklists and carry out comprehensive testing.

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Display/Banner Advertising

A well structured, targeted banner campaign provides the ideal opportunity for brands to deliver a creative message to attract new users to their website.

We provide our clients with a fully managed service across the whole project lifecycle, focusing firmly on your business objectives and target audience from the outset. If you already have your strategy and media partners in place, we are more than happy to supply the creative!

The use of rich media can harness and enhance the overall brand experience. Rich formats such as overlays, expandable banners and streamed video create impact and can entertain the user, providing them with a valuable brand experience without necessarily leaving the site they have visited.

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SMS/MMS Marketing

If you are looking for a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.

The mobile advertising campaigns that perform best are those with a direct and simple call to action. Relevance is essential - relevant ads are effective and memorable, especially when inserted into opt-in content.

It is important to understand the numerous ways you can target your audience using SMS, including targeting by carrier and consumer interest. Consider the social, financial and technical capabilities of the audience you want to reach, and target accordingly. If you consider only one of these dimensions, your advertising will be wasted on users who either can't use your product or can't hear your message.

SMS advertising offers businesses the ability to target specific consumer segments with offers. The more relevant the campaign is, the better the ad performance. Writing 'one size fits all' ad copy is one of the most common reasons for poor campaign performance.

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Social Media Marketing

Good use of social media can deliver valuable insights into consumer behaviour, allowing businesses and organisations to build stronger relationships and improve customer service.

When using social media to market your products and services it's important to have a solid strategy from the outset - Lack of planning can be expensive and embarrassing!

Our social media services can help you:

  • Indentify and chart online communities
  • Develop relevant, targeted content for each social media channel
  • Plan effective, integrated communication strategies
  • Ensure risks and reputation are effectively managed
  • Understand, measure and rationalise, results and dialogue
  • Build stronger more transparent relationships

Using social media marketing may involve new KPI's and a slightly different approach to traditional marketing techniques, but the benefits can be extremely effective. Take a closer look at how we helped Harley Davidson use social media to communicate with their 120,000 H.O.G members more effectively.

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Do you have a project in mind or need a solution to a particular problem? Why not get in touch or send us your brief and find out how Soak's digital marketing services can help your business.

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