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Effective messaging is critical for any business. Now more than ever, e-mail is playing a pivotal role in modern communication strategies.
Email communication is proven to be extremely effective for both customer retention and acquisition. We provide our clients with highly targeted campaigns, robust development and state-of-the-art tracking.
Whether you want to market a product, share news or just offer helpful advice, email delivers your message straight to your customer's inbox. Soak can help with the full email marketing lifecycle, from data sourcing and segmentation, design and build to distribution, tracking and reporting.
Shaping user experience
Your customers are all individuals, but they probably have a lot in common too - background, interests, priorities and so on. By identifying these shared characteristics, we can work out how best to present information in an email so your audience can find relevant information and products quickly and easily, without frustration.
Design and delivery
Our rigorous testing ensures that your email will look the same no matter what email client or computer is used to view it.
Nothing can be taken for granted in today's spam-polluted email networks, with increasingly strict rules set down by the major service providers. To make sure every shot hits its target, we regularly maintain our servers, check blacklists and carry out comprehensive testing.
Tracking and reporting
Email marketing should be a two-way conversation. But if you want to hear what your audience is saying, you need accurate tracking and reporting. By analysing how, when and how often users react to your emails, we can adapt the design and distribution to fit with their ever changing demands.
Our specially developed reporting control panel lets you check the performance of your campaign whenever you want, and compare it with past campaigns. We can also integrate tracking code from all the major analytics and tracking packages including - Google, Omniture, CoreMetrics, Nedstat and Webtrends