Home
Service Detail
A well structured, targeted banner campaign provides the ideal opportunity for brands to deliver a creative message to attract new users to their website.
We provide our clients with a fully managed service across the whole project lifecycle, focusing firmly on your business objectives and target audience from the outset. If you already have your strategy and media partners in place, we are more than happy to supply the creative!
A typical campaign is made up of five key phases:
- Research - Understand your target audience and their behaviour
- Strategic Planning - When, Where & Why and which formats will work best
- Media Plan - A robust plan will fully define costs and deliverables
- Creative - Keep it informative, simple and original
- Report & Measure - Review regularly and respond accordingly
Our team have previously worked on campaigns for some the UK's leading brands including; Norwich Union, Fujifilm, Nissan, Proton and Avis. We understand what motivates people to click and interact with the creative and the technologies
Rich Works Best
The use of Rich media can harness and enhance the overall brand experience. Rich formats such as Overlays, Expandable banners and Streamed Video create impact and can entertain the user, providing them with a valuable brand experience without necessarily leaving the site they have visited.
Despite the recession online advertising spend is still growing, with the UK seeing a 31% year on year increase (Source IAB). It can be especially effective when used in tandem with search based activity and is proven to increase conversions by up to 22%. Can you afford to leave it out of your marketing mix?