Economist Select Soak

13.04.2010

From its humble beginnings in 1843, when The Economist newspaper was founded by a Scottish hat manufacturer to further the cause of free trade, The Economist Group has evolved into a global media company and are now one of the world's leading sources of analysis on international business and world affairs.

Soak will be working closely with 'The Economist Intelligence Unit' on a new research based website along with supporting media and marketing collateral.

The Economist Intelligence Unit is the world's foremost provider of country, industry and management analysis. Its extensive international reach and unfettered independence make it the most trusted and valuable resource for international business throughout the world.

Soak's Jake Hithersay comments:
We are extremely pleased to be working with such a respected worldwide brand. The project will make use of a number of different technologies and media channels so all the team are really looking forward to getting started.

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