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It never ceases to amaze me how the power of digital can turn amateur footage and perfectly captured calamities into a global phenomenon in the space of a few hours. Take the unfortunate owner of Benton (or Fenton as he’s now been revealed), a cheeky deer chasing Labrador, who, on a stroll around Richmond Park, became an overnight internet sensation at the hands of someone with a smart phone and access to YouTube.
Archive for the ‘General’ Category
Becoming a viral celebrity
23.11.2011 By: emily">emily Under: Creative, General, Just for fun, Social, Trends Comments: 1
Marketing yourself in the digital industry
17.11.2011 By: emily">emily Under: General, Industry News, Soak Related Comments: none
Last week we had the pleasure of meeting groups of secondary and 6th form students, from across Norfolk, who attended Your Future in Digital. Hosted by Norfolk Network, YFID 2011 aimed to give students hands on experience of working in the digital sector and was a massive triumph with hundreds of young hopefuls attending.
Experimenting with mobile
28.09.2011 By: ronansprake">ronansprake Under: General, Trends Comments: none
At Soak, we see mobile development as a natural progression rather than a strange new land. I’d like to offer some ground rules for those who are still nervous about getting into mobile.
The role of the homepage
16.09.2011 By: ronansprake">ronansprake Under: General Comments: none
I’ve heard many bloggers and conference speakers discuss the declining importance of the homepage over the past few years and have been thinking about the changing role of what used to be the one page practically all visitors were guaranteed to see.
Inspiration round-up
12.09.2011 By: ronansprake">ronansprake Under: Creative, General Comments: none
A brief selection of links from the past month
Keeping spiders out of the studio
02.09.2011 By: adamcollison">adamcollison Under: Creative, General, Just for fun Comments: none
We were recently faced with a minor studio dilemma, a massive hairy house spider had found its way into our development area and caused havoc (well, more minor disruption than havoc but still a frightful experience). After we had tracked it down to the back of our only filing cabinet (we pride ourself on being a 90% paperless studio) it was safely removed from the premises and we could resume our daily activities.
The curse of consistency
23.08.2011 By: adamcollison">adamcollison Under: CSS, General, Technical Comments: none
Consistency can be vital to a project’s success, certainly when we refer to accessibility and usability, but sometimes consistency can be a hidden curse. The purpose of this post is to inform the non-developer types out there when consistency should be disregarded.
The future of mobile websites
10.08.2011 By: adamcollison">adamcollison Under: CSS, General, Technical Comments: 1
As we continue to invest time into research and development, it’s becoming more apparent that the digital mobile landscape is evolving. More and more people are using mobile devices to browse the web and access information on the go. It seems like only yesterday i wrote an article on “The increasing need for mobile compatible sites” but since then a lot has changed meaning perhaps a new approach is emerging.
Inspiration from July ’11
08.08.2011 By: ronansprake">ronansprake Under: Creative, General Comments: none
While preparing for our weekly innovation meetings, I come across examples of brilliant web design and development. As something I’ll try to keep as a regular feature on the Soak blog, here are some interesting links from the past month:
Social media and social responsibility in digital marketing
11.01.2010 By: alanofford">alanofford Under: General Comments: none
Social responsibility and marketing aren’t phrases that sit together very comfortably, but in this age of openness and accountability, they’re increasingly being used in the same breath. At a glance you’d think that communication solutions produced digitally would be more environmentally sound than traditional printed methods, an email, for example, doesn’t use up any trees, or expend any petrol to get to its destination. However, recent research has found that reading the news online for 30 minutes actually produces more CO2 per year/per reader, than reading a printed newspaper.
