Everyone these days is into social media. Gone are the days when clients would um and ah about whether or not it was just another trendy marketing buzz-word. Now we often get requests from clients, sometimes half-way through a project, asking where we can position their Twitter feed. In fact, the term ‘social media’ may be coming close to jumping the shark, with developers like Ryan Waggoner washing their hands of developing apps for Facebook, and Twitter introducing a new site which aggregates the information from the third party apps that helped make Twitter so ubiquitous.