Social responsibility and marketing aren’t phrases that sit together very comfortably, but in this age of openness and accountability, they’re increasingly being used in the same breath. At a glance you’d think that communication solutions produced digitally would be more environmentally sound than traditional printed methods, an email, for example, doesn’t use up any trees, or expend any petrol to get to its destination. However, recent research has found that reading the news online for 30 minutes actually produces more CO2 per year/per reader, than reading a printed newspaper.