Soak blog

Get the lowdown on what we love, what we hate and everything in-between.

Becoming a viral celebrity

23.11.2011 By: emily Under: Creative, General, Just for fun, Social, Trends Comments: 1

emily

It never ceases to amaze me how the power of digital can turn amateur footage and perfectly captured calamities into a global phenomenon in the space of a few hours. Take the unfortunate owner of Benton (or Fenton as he’s now been revealed), a cheeky deer chasing Labrador, who, on a stroll around Richmond Park, became an overnight internet sensation at the hands of someone with a smart phone and access to YouTube.

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Achieving consistent mobile rendering

22.11.2011 By: adamcollison Under: Technical Comments: none

adamcollison

As a developer from time to time you come up against issues that have not been documented and can take hours to find a fix for. Unfortunately we recently encountered such a scenario and felt it appropriate to document the solution to help other developers in the future.

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Marketing yourself in the digital industry

17.11.2011 By: emily Under: General, Industry News, Soak Related Comments: none

emily

Last week we had the pleasure of meeting groups of secondary and 6th form students, from across Norfolk, who attended Your Future in Digital. Hosted by Norfolk Network, YFID 2011 aimed to give students hands on experience of working in the digital sector and was a massive triumph with hundreds of young hopefuls attending.

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The rules of social engagement

10.11.2011 By: emily Under: Social Comments: none

emily

There is no shame in wanting to improve your ROI from using social media as a marketing platform, it’s most likely your key objective but to do business within the social market you need to embrace the social culture. Social Media is about people connecting, sharing and growing with each other. It’s unlikely your audience want to think about business and work when they’re socialising on Facebook, tweeting on Twitter, or watching the latest viral on YouTube.

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10 steps to social success

03.11.2011 By: emily Under: Social Comments: none

emily

You’ve heard it before and you’ll hear it again, step one of defining a strategy for your social media activity is to have an objective – a business reason for going for social. Simple right? Well not exactly but these 10 tips should help you address the main factors involved in starting, improving and sustaining a successful social media campaign…whether it’s already active or you’re just about to start it.

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Soak Pumpkin Carving Competition

28.10.2011 By: admin Under: Creative, Just for fun Comments: none

admin

Our Pumpkins

The Soak team have put togther a collection of pumpkin carvings, please take a look and vote for the one you like best, to vote simply Facebook like or Tweet the one you want to win!

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Choosing the right platforms

27.10.2011 By: emily Under: Social Comments: none

emily

With so many types of social platforms on which to communicate with your audience, taking a considered view on how you’ll maximise the impact of your campaign across them, to gain ‘reach’, is massively important.

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Businesses should define a digital strategy before committing time, resource and money

12.10.2011 By: emily Under: Social Comments: none

emily

It’s safe to say that the majority of businesses are now dabbling or, in the case of some, fully immersed with social media, but Digital Brand Expressions* reported that only 41% of businesses do so under a strategic plan.

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Going Social

10.10.2011 By: emily Under: Social Comments: none

emily

Social Media has quickly established itself as a fundamental element in the digital marketing mix. With more and more businesses promoting their brand, products and services on blogs, dedicated facebook pages, twitter, and Linkedin (to name a few) , the big question is…why should you too go social and what are the benefits?

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Experimenting with mobile

28.09.2011 By: ronansprake Under: General, Trends Comments: none

ronansprake

At Soak, we see mobile development as a natural progression rather than a strange new land. I’d like to offer some ground rules for those who are still nervous about getting into mobile.

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