There is no shame in wanting to improve your ROI from using social media as a marketing platform, it’s most likely your key objective but to do business within the social market you need to embrace the social culture. Social Media is about people connecting, sharing and growing with each other. It’s unlikely your audience want to think about business and work when they’re socialising on Facebook, tweeting on Twitter, or watching the latest viral on YouTube.

You’ve heard it before and you’ll hear it again, step one of defining a strategy for your social media activity is to have an objective – a business reason for going for social. Simple right? Well not exactly but these 10 tips should help you address the main factors involved in starting, improving and sustaining a successful social media campaign…whether it’s already active or you’re just about to start it.

With so many types of social platforms on which to communicate with your audience, taking a considered view on how you’ll maximise the impact of your campaign across them, to gain ‘reach’, is massively important.

It’s safe to say that the majority of businesses are now dabbling or, in the case of some, fully immersed with social media, but Digital Brand Expressions* reported that only 41% of businesses do so under a strategic plan.